Apple Inc.featured Projects:
New Store Opening
In-store ad campaign
At Apple I learned to apply myself and my creativity within an often narrowly defined aesthetic. I learned to stand out while keeping within strict brand guidelines. They know and value my style and my ethic. I’m actually really proud to be able to say that.
Skill set used:
Art Direction
Interactive Design
Production
Illustration
Project:
New store opening
Building Wrap + Out of home large formatOverview:
The team was tasked with developing branding, illustration, style guide for a series of new store openings around the world. This included large format store wraps, out of home billboards and digital landscape.
Responsibilities:
Creating a bespoke design and style guide that could be implemented at low cost on vastly different landscapes of Apple retail stores. Seen below, I created a complex, yet simple dot structure that depicts the top of the Apple logo. It’s repetitive nature made it well suited for barricade wraps.
Project:
In-Store Graphics
Overview:
Developing large scale graphics featuring the product release for the current summer season. The panels would be used in all Apple Stores during the product launch, enticing customers in the store. The designs were developed with a brief that wanted to highlight the vibrant color pallet of accessories that were accompanying the launch.
Responsibilities
Working within a small team to develop the concept and follow it all the way through the process of creative critique, implementation and color proofing. The process included using 3D programs to create compositions, developing screen content and photo curation.
project:
Logo Creation
overview:
Create dozens of Apples for the Keynote launch in 2018. All creatives were asked to design their take on the iconic Apple logo - it was unclear what logos if any would be used in the final presentation.
role in project:
Below is the logo that I created. It was a surprise to see it featured behind Tim Cook at the launch. A special moment in my design career, even if it only lasted 5 seconds.
